Hard Rock Casino Northern Indiana

“I’ve had the pleasure of working with Paulette Wolf Events for over 20 years. The professionalism, strategic vision, and level of talent provided by their team is best in class. Hard Rock Casino has quickly become the #1 revenue generating casino in the market, supported by the programing from Paulette Wolfe Events. The team has gone above and beyond to help build our brand image and provide direction to cement our position in a hyper-competitive market. ” 

— Joe Branchik (Vice President Marketing, Hard Rock Casino Northern Indiana)



Paulette Wolf Events was engaged to produce numerous events and entertainment for the new Hard Rock Casino Northern Indiana.



Beginning in May 2021, PWE produced a large-scale Grand Opening weekend of events and entertainment for HRCNI, consisting of a VIP Event and a Public Grand Opening Media Event.

The VIP guests were welcomed to the one-of-a-kind casino by rock-n -roll clad showgirls, and treated to an exclusive performance by blues legend Buddy Guy (with special guest Rick Nielsen from Cheap Trick), as well as a late-night DJ performance by Pete Wentz from Fall Out Boy.

The following morning, in front of the casino’s iconic Hard Rock Guitar, casino executives, dignitaries and celebrities christened the new casino with a public Grand Opening Media Event.  Rather than a traditional ribbon-cutting, special guests Tito and Marlon Jackson of the Jackson Five, Pete Wentz from Fall Out Boy and Mark McGrath from Sugar Ray joined other dignitaries to count down and smash their custom Hard Rock guitars officially opening this new Casino.  Later that evening Mark McGrath joined local band 7th Heaven in singing Sugar Ray hits along with officially kicking off the entertainment that would be performing every weekend at the Café Stage.

Throughout the rest of the year, PWE continued to produce weekly musical entertainment on the casino’s Café & Council Oak Bar Stages, including Freddy Jones Band, Matt Stell, Josh Abbott, Sister Hazel, Ronnie Baker Brooks, Robert Randolph, Shemekia Copeland, Collin Raye and Jo Dee Messina to name a few.

PWE also produced talent for various VIP special events for HRCNI including the following:

  • Christone “Kingfish” Ingram Record Release Event
  • Film screening of “Mad Mac” documentary about former Chicago Bears QB Jim McMahon
  • Halloween Event featuring Medium Allison DuBois and custom “Thriller” dance production
  • RuPaul’s Drag Race

The year of entertainment culminated with an exclusive New Year’s Event featuring Smash Mouth, Grandmaster Flash and Rick Springfield.

PWE continues to produce weekly entertainment, as well as ticketed comedy shows including Wanda Sykes, Tracy Morgan & Trevor Noah.