OVERVIEW

PEAK6 Studios was created within Troublemaker Studios in Austin as an immersive 1980s movie studio experience where guests stepped directly into the storyline rather than simply attending a themed celebration. A custom studio arch and red carpet arrival introduced interactive sets inspired by Big, E.T., and Trading Places before attendees moved through a Thriller graveyard, an MTV lounge with roller-skating dancers, a Star Wars cantina, Raiders-style action scenes, and a Ghostbusters environment, all layered with story-driven culinary moments and live performers.

A Ferris Bueller–inspired parade united the crowd in a high-energy transition that led into a concert tent for a surprise performance by Luke Bryan followed by a late-night DJ set from Calvin Harris. Produced by Paulette Wolf Events, the experience unfolded through strategic environment sequencing, character integration, and seamless production that elevated the brand celebration into a fully realized cinematic universe.