“Events are in my blood – I truly grew up in the event industry. Attending events from a young age and learning from the very best in the business, my mother, has allowed me to forge my own path and take Paulette Wolf Events to the next level.”
The more complex the event, the more accomplished I feel at the end. There are three events that I am most proud of in my career.
The Centennial Olympics in Atlanta, where we produced over 250 live performances over 33 days in six different venues simultaneously for the athletes, coaches and officials. I spent 3 days every other week in Atlanta for 16 months during the planning phases of this project and watching it all come together in the midst of the Olympic excitement was amazing. Watching language, cultural and political barriers crumble as they went through this unique experience and then enjoy a program that we put together was incredibly rewarding.
The Ft. Lauderdale Air & Sea Show is number two. When I think about the fact that we produced the largest 2-day spectator event in the world with over 4.5 million people – it still gives me goose bumps. I love that it was all about saluting and honoring the U.S. Military.
Last, but not least is The Grand Opening Campaign for Northwestern Memorial Hospital. We got to be part of the NMH team from the ground breaking ceremony to the topping off to the campaign culmination kickoff to the grand opening celebration of 14 events over 10 days. The CEO of the hospital acknowledged us at every single event thanking us for our contribution to the overall campaign success.
My mother is my inspiration. She started this business at a time when less than 10 percent of all businesses were women-owned. Her first account was a big one — McDonald’s. She produced a series of anniversary events nationwide for the company and things just continued from there. I literally grew up in the business. She put me to work early on. At age 10, I was wrangling name entertainment. At 18, I was pitching new business in Hawaii to a room full of potential sponsors and media. At 21, she made me work in every part of the industry, so I could become fluent in all aspects of events. I worked at a hotel learning to pre block rooms. I worked at an entertainment venue in the green room learning the ins and outs of hospitality as well as learning how to be the voice of god. I worked for a catering company learning how to put menus together and how to put a sterno out. I also worked for a tenting company & a designer learning how many people fit in each tent size. She knew it would give me an incredible education in events that I wouldn’t get any other way and helped me earn respect in the industry.
I love what I do! I can’t imagine doing anything else. I love that every event is different and has its own unique personality. My favorite thing about being in the event business is getting to know a client/brand and becoming so fluent in their language that they don’t need to communicate their goals and initiatives to us anymore. I love becoming an extension of the team and brainstorming – it is how the best plans come together.