“I was so excited to work with PWE after meeting the team – they just get it!  They understood my needs and our brand from the beginning and the event was absolutely perfect.”

—Deirdre Kennedy (Vice President of Marketing, POPSUGAR)


Paulette Wolf Events was tasked with producing the launch of POPSUGAR in Chicago. The goal of the Chicago’s “Summer Must Haves” event was to garner media attention and subscribers for their site in this new market.



POPSUGAR is a global women’s lifestyle brand at the intersection of content and commerce. The event took place at The Roof at the Wit Hotel and showcased the summer’s must haves which included custom gift bags, delicious food and drink as well as entertainment. The focus was not only to entertain top trendsetters, but to deliver décor and live entertainment that would define the summer. Over 300 media and local corporate sales personnel as well as key executives attended.