Ferraris On Oak
“The PWE team are not only total pros, they are also an absolute joy to work with! Despite many challenges, they pulled off a flawless event that was on-budget and beyond expectations. We couldn’t have been in better hands!”
— Liz Kores (Oak Street Council)
PWE was tasked by the Oak Street Council to create an event that would drive shopping traffic to stores on a Sunday while promoting the luxury brand and feel of Oak Street.
The Ferrari Club of America and the Oak Street Council came together to elicit the glamour and the extravagance of the city in a red carpet event for Ferrari purists and enthusiasts along Oak Street, Chicago’s luxury shopping destination.
PWE shut down Oak Street from Michigan Avenue to State Street to set the stage for 70 award-winning, vintage, late-model and racing Ferraris to be showcased in front of the city’s most beautiful boutiques for public display. Many owners were on hand to answer questions about their fabulous cars. In addition to taking in the incredible views of these iconic automobiles, visitors enjoyed special offers from the boutiques and restaurants on and around Oak Street.
Raffle tickets benefiting McDonald House Charities were sold at the event featuring prizes of restaurant gift certificates, hotel stays and luxury goods from Oak Street retailers. This event after an eight-year hiatus set the foundation for an annual event with its success operationally making it attractive to potential sponsors in the future.