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Corporate Anniversary Event ~ Wild West Style

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2015 marked the 18th anniversary of PEAK6, a Chicago-based asset risk management company. Because of crazy schedules and specific talent interests, we planned this year’s event in just 3 weeks. This much-anticipated annual event for 700 employees, clients and friends took place at The Geraghty. The vast space, extensive technology and production elements transported the guests into a country chic Wild West rock town.

Cowboys astride live horses greeted guests as they entered to the sounds of a fiddler fiddling. They then had to go through the gun inspection station where “county sheriffs” searched them & had their weapons checked. We created a western world that took the guests back to a time of gun spinning, trick roping and all things Wild West.

Highlights of the evening included jaw-dropping décor, themed food & beverages, a whiskey tasting station, a mechanical bull, a saloon setting with poker tables, a virtual shooting range, the 2015 World Champion Flair Bartender showcasing his craft and the chance to be jailed with Wild West robbers.

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FlexPod Launch

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For the past four years, we have collaborated with NetApp, Inc., a member of the NASDAQ-100 and American computer storage and data management company, to produce a variety of events including incentive travel, event management, executive dinners and product launches.

In 2015, NetApp partnered with Cisco to develop the FlexPod, a pre-tested and proven data storage solution. The FlexPod combines networking and computing into a shared infrastructure that supports many applications and workloads to help their customers’ transitions to the cloud quicker and more accessible. NetApp and Cisco named CDW a designated FlexPod Premium Partner.

On June 18th, we produced a day of International FlexPod Launch Events. Eight CDW corporate offices across the United States and Canada were transformed into FlexPod headquarters, where the traditional CDW red was overrun with FlexPod branding. The launch day culminated with a VIP event at the Millennium Park Rooftop in Chicago. The outdoor venue offered stunning views of the city and of Millennium Park, which was perfectly suited for our interactive marketing strategies and unique brand activation ideas for this event.

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